In the ever-changing skincare industry, customer insights are essential to creating products that are both popular and effective. A well-known herbal skincare company, partnered with MarketGenics to carry out a comprehensive Product Test Home Placement for five of its best formulations.
The objective is to evaluate customer opinions, ensure the best quality, and optimize the formulations before market release.
Objective of the research
The product team is committed to delivering the best skincare solutions, which is why they wanted to test five key products among practicing and licensed dermatologists. These professionals, in turn, selected consumers to use and evaluate the products based on various parameters such as physical attributes, sensorial experience, uniqueness, and purchase intent.
The key focus was to determine whether the formulations met consumer expectations or required further refinement.
The five products tested were:
- Barrier Strengthening Micro Serum
- Gentle Cleansing Face Wash
- Intense Hydrating Water Gel Cream
- Skin Refining Face Moisturizing Cream
- Deep Nourishing Body Lotion
Methodology: Blind Monadic Testing
MarketGenics used a Monadic Testing strategy, in which each respondent tested a single product at home, to guarantee objective input. In order to remove brand prejudice, the goods were white-labeled for the blind testing.
Participants were chosen by each licensed dermatologist from within their patient base who were currently using competitive brands such as DermaCo, Minimalist, Conscious Chemist, Cetaphil etc. These participants, who were women between the ages of 18 and 60, were also willing to explore new skincare products.
Execution and Data Collection
The product evaluation process was structured as follows:
- 30 Days of Usage – Participants used the assigned product for a month before providing feedback.
- Structured Questionnaire – After the trial period, respondents answered a detailed survey.
- Likert Scale Ratings – Participants rated various aspects (e.g., fragrance, texture, effectiveness) on a 1-5 scale (1 = least liked, 5 = extremely liked).
- Trained Interviewers – MarketGenics’ well-trained interviewers conducted the post-usage surveys to ensure accurate and reliable data collection.
Study Coverage and Sample Size
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Cities Covered: Delhi, Bangalore, Mumbai
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Number of Dermatologists per City: 15
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Number of Patients per Dermatologist: 10
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Number of Participants per Product: 2
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Total Sample per City: 150 respondents
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Total Sample for Study: 450 respondents across three cities
Insights & Impact
The study was successful in giving the brand practical customer insights regarding the attractiveness and effectiveness of their skincare products. Before proceeding with a full-scale rollout, the brand will use the inputs received to improve formulas and make data-supported decisions. The herbal skincare brand is reaffirming its dedication to providing premium, efficacious, and customer-loved skincare products by utilizing doctor advice and consumer preferences. It now has a clear plan to improve and streamline its products thanks to MarketGenics’ expertise in carrying out methodical and perceptive product testing, making sure that their line of herbal skincare products stands out in the competitive market.
