Ep. 7 – Behavioral Data is Changing the Future of Research – Happy Market Research

Listen on YouTube, Apple Podcast, or Spotify.

Dan Fleetwood speaks with Andrew Moffatt, CEO and Co-Founder of Qrious Insight, about the evolution of behavioral research and the challenges with data quality in today’s market. Andrew shares how continuous, real-time data collection can solve many of the existing problems in traditional survey-based research.

This episode also explores the role of AI, the growing importance of behavioral data, and how brands can better understand consumers by observing their actions rather than relying solely on self-reported answers.

Guest:

Andrew Moffatt – CEO and Co-Founder of Qrious Insight. Andrew has over 25 years of global experience in the insights industry, having successfully built and led sales and operations teams across 20+ markets worldwide. He is dedicated to changing how market research integrates passive behavioral data to provide more accurate, actionable insights.

Topics and timestamps:

[00:00] Intro

[00:41] Andrew Moffatt’s background and the journey to founding Qrious Insight

[03:06] The transition from traditional survey methods to behavioral data

[04:01] Why behavioral data solves today’s research problems

[05:40] The advantages of passive data collection and its implications for research

[06:22] How Qrious Insight tracks and collects behavioral data

[08:03] How behavioral data complements traditional surveys

[13:38] AI’s role in improving data collection and research workflows

[15:50] The future of synthetic data and digital twins in behavioral research

[18:06] Scaling behavioral research: Challenges and solutions

[19:05] What type of projects can benefit from behavioral research