We are pleased to present the E-Score Celebrity Report highlighting recent industry trends that are generating buzz. This comprehensive report is now available FREE through the following link: E-Score Celebrity Report.
The topics covered in this report showcase the limitless ways E-Score Celebrity can help guide your key decisions on brand positioning, talent partnerships and tracking competition, including:
- Celebrity Trends
- Partnership Quick Hits
- The Stars Who Energize Brands
- Social Media Superstars
- Celebrities Who Bring Credibility To Brands
- Powerhouse Comedians Driving Engagement
A few highlights from the report:
Social Media Superstars
In today’s digital economy, social media star power goes beyond follower counts – it’s about emotional connection and cultural influence. Using E-Score Celebrity data, we spotlight top-tier social stars who also over-index on fan passion, awareness, and endorsement impact. These Social Media Superstars are ideally positioned to drive relevance and, making them powerful partners for influencer-style campaigns that demand both scale and substance.
- IShowSpeed isn’t just a digital star – he’s turning online fandom into real-world impact.
- With a perfect 100 Social Impact Score and above average scores for Awareness , Endorsement Potential, and Fan Passion, he’s a high-energy standout for Gen Z and Millennial campaigns.
- His standout attributes like Funny, Good Energy, and Exciting make him a natural fit for emotionally resonant, viral content.
Celebrities Who Bring Credibility To Brands
In today’s fragmented media environment, consumers are increasingly skeptical – especially in categories like health, finance, and tech where trust and clarity matter most. Using E-Score Celebrity data, we ranked celebrities by their “Intelligent” score and highlighted those who also over-index on Credibility, Trustworthiness, Awareness, Endorsement Potential, and Appeal. These are not just famous faces – they’re trusted messengers who help brands explain complex ideas, reinforce expertise, and drive informed consumer decisions.
- Emma Watson is a strong fit for brands that value both authority and emotional connection.
- Her investment in women’s health startup Hertility reinforces her real-world alignment with purpose-driven innovation.
Powerhouse Comedians Driving Engagement
Today’s top comedians are more than just entertainers – they’re multi-platform powerhouses. From selling out arenas and driving viral moments to landing streaming deals and brand endorsements, comics with loyal, engaged fanbases are commanding major cultural influence. To identify the most expansion-ready stand-up comics, we created a Comedian Expansion Index – a custom score based on key metrics from E-Score Celebrity.
- Nikki Glaser went viral for her performance at Netflix’s Roast of Tom Brady, which she followed up by hosting the 82nd Golden Globes – showcasing her ability to seamlessly switch between edgy and polished.
- Attributes Driving Appeal : Attractive, Glamorous, Stylish , Talented , and Unique.
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E-Score: The only affordable, comprehensive, time tested dynamic research database of celebrities, brands, characters, and TV programs available in the marketplace.
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What you missed: Why do some brands endure through turbulent times and stay emotionally essential and others not? Find which brands are culturally relevant HERE!
What’s Ahead: We’re diving into the sports world, ‘NFL, MLB, NBA, NHL, and top endorsers in sports world! Unlocking the value each endorser has with their unique sport.
Download the full FREE E-Score Celebrity Report to get more details on these and many other important trends for 2025.
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