Category: Market Research

  Chinese social media giant Tencent Holdings Ltd is slashing transaction fees by 10% for small and medium merchants using its WeChat payment system, the company said in a statement on Thursday. The discounts will apply from September 1, 2021 and run until September 30, 2024, the company added. In order to qualify for the…

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What is a ‘ghost complete’? In the world of market research and insights, we use the term ‘ghost complete’ to refer to when there is a survey response recorded, but the survey was never completed by an actual person with no data being captured. Ghost completes are the result of fraudsters manipulating the survey links,…

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SaskParty maintains strong lead among decided voters in the upcoming provincial election. For Immediate Release: October 14, 2020 A new independent poll conducted by Insightrix Research, Inc., shows the SaskParty maintains a sizable lead in the upcoming election.  Among decided voters, 54% plan to cast their ballot for the incumbent while 35% plan to vote…

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Listen on YouTube, Apple Podcast, or Spotify. Dan Fleetwood speaks with Andrew Moffatt, CEO and Co-Founder of Qrious Insight, about the evolution of behavioral research and the challenges with data quality in today’s market. Andrew shares how continuous, real-time data collection can solve many of the existing problems in traditional survey-based research.  This episode also explores the role…

Read More “Ep. 7 – Behavioral Data is Changing the Future of Research – Happy Market Research” »

In the last decade, smartphones have transformed from mere communication tools into powerful gateways to the digital world, fundamentally altering how people access information, connect with others, and go about daily life. As of 2025, over 6.9 billion people globally are estimated to use smartphones, a number that continues to grow rapidly. Alongside this surge,…

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Most US online adults are no strangers to wrangling multiple subscriptions: per Forrester’s 2024 data, half of US online adults have four or more monthly subscriptions. That’s true also for just over one-third of Baby Boomers and older online adults!   Subscription companies have room to improve what they provide their customers and how to…

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Designed by FreePik In a culture-driven, digital-first world, legacy sports leagues must prove their relevance, especially with younger fans. Using E-Score Brand and E-Score Celebrity data in these key demos, we evaluated the Big 4 (NFL, NBA, MLB, NHL) across three key pillars – League Pulse (Culture), Brand Partnerships, & Key Athletes. NFL League Pulse…

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[wp_tech_share] …but a lot has changed since 2023 It has been a long slog, but on June 27th HPE finally received the go ahead to acquire Juniper, avoiding what could have been a protracted court battle in the US.  By granting two limited concessions, HPE will now be able to absorb its smaller rival, in…

Read More “DoJ Allows HPE’s $14 B Gamble on Juniper” »

Healthy drinks in China have been booming as consumers shift from sugary, high-fat options to natural, simple-ingredient beverages, driving strong segment growth. Data shows that in 2024, China’s overall beverage sales grew 7.8%, but healthier categories outpaced this. For instance, the ready-to-drink (RTD) teas jumped 16.6% year-on-year, and functional beverages rose 12.1%, even as traditional…

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